fractional cmo

Fractional Chief Marketing Officer Services for Industrial Companies

If you need someone to build and execute your marketing strategy to optimize brand awareness, generate leads and drive sales for your company, contact me: | 414-628-4547.

Our Fractional Chief Marketing Officer (CMO) services offer an ideal solution for any industrial company that needs a strong marketing effort to win new business but does not need or cannot support a full-time, six-figure marketing professional.

This is where Seroka Industrial Branding can help.

What exactly is a Fractional CMO? Click here to find out.

Learn about our process here.

5 Reasons to Hire Seroka Industrial Branding

Someone at your company is willing to take on marketing, but does not have the time to maintain a consistent marketing effort due to their primary day-to-day responsibilities.

Your company has a reactive versus proactive marketing approach because there is no marketing visionary to drive forward marketing efforts.

You need someone to manage the complex relationships between your writers, designers, web developers, marketing agencies, and vendor partners.

Your company is getting by with impromptu, ad-hoc marketing initiatives and campaigns, but nothing seems to work because no one is dedicated to the marketing function.

No one is doing any marketing at all, and adding a full-time marketing professional is not in the budget.

One of the challenges some companies face is creating and implementing a strong marketing strategy to drive sales, market share, and growth.


At Seroka Industrial Branding, we provide an ideal solution for small and medium-sized companies that need seasoned and experienced marketing professionals to lead and manage their marketing but do not have the need or budget for a full-time, six-figure CMO. We are also well suited for companies that work with numerous vendor partners but do not have anyone managing the relationships and keeping them all focused on the same goals while managing budgets.

If the idea of a fractional CMO seems intriguing to you, let’s talk.

Our Clients

Don’t Take Our Word for It. Read What Our Clients Are Saying.


“Seroka’s team has been extremely accessible and has always made us feel that we were their #1 customer. I would recommend working with Seroka for any company looking to grow not just the top line but also the mindset of their organization.”
– Tim Carpenter, President | Rexnord

Desert Aire

“Scott had a process that he led my executive team and I through that allowed us the ability to dive deep into what the key attributes were of the company and its products. With the process that Scott utilizes he helped us maintain our focus and complete the steps in a timely fashion.  He truly became a key partner in helping my team and I chart a course for our new brand.” – Keith Coursin, President | Desert Aire

Waukesha Bearings Corporation

“Seroka’s process was exactly what we were looking for. They brought experience and expertise to the discovery process that helped our team define Waukesha’s unique selling proposition and message our brand essence and promise. Internally, our global staff knows who we are and what we stand of; externally, our customers and channel partners have a much clearer view of how we create value to help them win.” – Jay Burnette, President | Waukesha Bearings Corporation

Armada Analytics

“At Armada Analytics, we needed to create a stronger brand to solidify our market position and provide clarity to who we are and what we stand for. Aside from Seroka’s ability to take us through the entire branding process, they also provided intelligent insights and ideas about how to organize and inspire a culture of excellence in everything we do. Their actions always demonstrated a genuine desire for our success.” – Matt Legge, CEO | Armada Analytics

Independent Business Association of Wisconsin

“As a member of the IBAW board, Scott has made quite a lot of valuable and meaningful contributions to our organization. He has provided guidance and support for our branding and marketing initiatives and has also authored a lot of great content for the IBAW magazine. One of the things I value most about our relationship is that I know I can call him at any time for any reason, and he is always eager to help in any way he can.” – Steve Kohlman, Executive Director | Independent Business Association of Wisconsin

Argus Technical Services

“Scott is great to work with. I find him to be very knowledgeable and insightful on brand development and brand strategy. He also has a keen understanding of how to organize a culture that motivates employees to stay focused on living and breathing an organization’s brand. I would recommend Scott to any company interested in building a stronger brand and culture.” – Paul Campbell, Regional Director | Argus Technical Services

Corporate Design Interiors

“The quality and depth of the feedback Scott acquired provided us with the insights we needed to make necessary changes and improvements to our culture, so that we may strengthen relationships – with each other internally, and with our customers. Scott was a pleasure to work with, provided significant value to CDI, and we plan on continuing our partnership with him in the future.” – Jed Justman, President | Corporate Design Interiors

Email Is NOT a Marketing Project Management Tool

Email Is NOT a Marketing Project Management Tool

In 27 seconds: Email was never designed to be a marketing project management tool. If you've ever been subjected to using email to manage even small-scale projects, you've undoubtedly experienced its many shortcomings. To name just a few: no time tracking...

read more
How Companies Set Their Marketing Up to Fail

How Companies Set Their Marketing Up to Fail

In 23 seconds: It seems very odd. “Team” is the word many CEOs use to define their workplace. Yet, in so many companies, marketing and sales don’t (or won't) work together as a team at all to optimize marketing’s effectiveness. And unfortunately, it’s as odd as it is...

read more