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We Build Strong Industrial Brands, Employer Brands and Company Cultures



ready to improve your industrial b2b brand? click the links below to learn how we do it.


“Your ability to win new business is tied to the strength and relevance of your brand – your unique set of distinctions that make a positive difference in the lives of your customers and channel partners.”
Scott Seroka — President | Author | Speaker

Let’s get right to the point

Statistically, there is greater than a 70% chance your brand and culture is holding you back from winning new business and building a quality, skilled workforce. If any of the questions below make you feel uneasy, it may be time to retool your brand and quite possibly rehabilitate your culture.
Would you buy from you?
Are your products
an easy sell for your sales reps and channel partners?
Who is the “gold standard” in your industry?
Which of your competitors makes you
Is your company and its culture everything it can be?

What we do:

We help companies in the manufacturing industry win more business and increase profitability by building stronger relationships with customers and channel partners through comprehensive branding and marketing strategies.

We also work with senior leadership to create healthy, top-performing company cultures of continuous improvement and optimized productivity by strengthening relationships with employees.

Our proven approach is straight-forward and highly efficient. Find out by reading a few testimonials.


Read what some of our clients have to say.

Seroka’s team has been extremely accessible and has always made us feel that we were  their #1 customer. I would recommend working with Seroka for any company looking to grow not just the top line but also the mindset of their organization.
– Tim Carpenter, President

“Scott Seroka had a process that he led my executive team and I through that allowed us the ability to dive deep into what the key attributes were of the company and its products. With the process that Scott utilizes he helped us maintain our focus and complete the steps in a timely fashion.  He truly became a key partner in helping my team and I chart a course for our new brand.” – Keith Coursin, President

“Seroka’s process was exactly what we were looking for. They brought experience and expertise to the discovery process that helped our team define Waukesha’s unique selling proposition and message our brand essence and promise. Internally, our global staff knows who we are and what we stand of; externally, our customers and channel partners have a much clearer view of how er create value to help them win.” – Jay Burnette, President

“At Armada Analytics, we needed to create a stronger brand to solidify our market position and provide clarity to who we are and what we stand for. Aside from Seroka’s ability to take us through the entire branding process, they also provided intelligent insights and ideas about how to organize and inspire a culture of excellence in everything we do. Their actions always demonstrated a genuine desire for our success.” – Matt Legge, CEO

“As a member of the IBAW board, Scott has made quite a lot of valuable and meaningful contributions to our organization. He has provided guidance and support for our branding and marketing initiatives and has also authored a lot of great content for the IBAW magazine. One of the things I value most about our relationship is that I know I can call him at any time for any reason, and he is always eager to help in any way he can.” – Steve Kohlman, Executive Director.

“Scott is great to work with. I find him to be very knowledgeable and insightful on brand development and brand strategy. He also has a keen understanding of how to organize a culture that motivates employees to stay focused on living and breathing an organization’s brand. I would recommend Scott to any company interested in building a stronger brand and culture.” – Paul Campbell, Regional Director

“The process Seroka used to define our brand proved to be exactly what we needed. I would recommend Seroka to any company looking for a strong brand development and strategic communications partner.” – Mark Young, Chief Executive Officer



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