eBook: 17 Ways Your Industrial B2B Brand Makes a First Impression

Get your FREE copy by filling out the form to the right.

Poor first impressions can spook prospective customers, giving them good reasons to disregard a brand and explore others.

“It could be something small, such as a poorly designed website, the demeanor or personality of the person answering your phone, or a salesperson who is slow to follow up on an email. It could be a salesperson showing up 12 minutes late to a meeting who doesn’t feel the need to apologize or the person sitting behind a trade show booth swiping the screen on his or her iPhone while visitors (ahem, interested prospects the company needs to survive) come and go.”

After reading this book, you’ll have a deeper understanding of how important and influential first impressions really are to the overall success of your business.