In 31 seconds: Content is king! Your prospective customers are searching for great content as you read this article. Do you know what they are searching for? Do you know what they are finding? Where are they finding it? Your website? You certainly hope so, because if they’re not, they’re finding it somewhere else, and you know where I’m going with this.
I’m glad you’re here because if you aren’t taking your content marketing seriously, I will give you eight reasons to change your mind. Don’t underestimate what you’re about to read because your company’s future depends on it.
Here are the reasons, but don’t take the shortcut of not reading my explanations. Or, if you need a content strategy but don’t have the time or resources to make one, contact us now. Here we go:
- You’ll enhance your SEO ranking.
- You’ll boost your brand recognition.
- You’ll increase your brand awareness.
- You’ll build strong relationships.
- You’ll improve the customer experience.
- It will enable targeted marketing campaigns.
- You’ll encourage return visits to your website.
- You’ll enjoy consistent lead generation.
You know this:
A strong content strategy must be more than just words and paragraphs on a page. It may have been sufficient in the olden days — pre-2020 — but as industrial companies continue to get smarter about their online presence, the bar in terms of high-value, high-quality, properly optimized content continues to rise.
Hence, there are ever-evolving new “bare minimums” to meet with website content.
A good content strategy creates better relationships between your business and your customers. It will help you reach new audiences and encourage further engagement with your brand. Without a sound content strategy, you’ll find it much harder to attract new business and retain your customers.
Look at it this way — you can either invest the time and cost of putting together a good content strategy, or spend that time finding and attracting new customers through other means. The former option will serve you much better in the long run.
So, let’s continue with the top eight reasons why you need a well-rounded content strategy for your website:
First, you’ll enhance your SEO ranking. Well-written content is vital for your website’s search engine optimization (SEO) efforts. Google continues to value quality over quantity when indexing webpages in its algorithm. In other words, Google is a huge advocate of anyone producing good content, and lots of it.
Here are some tips: Your content should be written with SEO best practices in mind through the use of keyword research, meta descriptions, title tags, alt text, etc. Having multiple pieces of high-quality content on various topics related to your industry will help improve overall page rankings while also ensuring that your website provides value beyond simply selling products or services.
Second, it will help boost your brand recognition. With a good amount of high-quality content on your website, you’ll become viewed as a leader in your industry, especially when you provide valuable insights into the latest trends or developments relevant to your customers.
It will also establish credibility and build trust with potential customers by showcasing your company’s expertise and authority in the industries you serve.
The goal is to keep people on your site as long as possible so they start selling themselves on you!
Third, it will increase your brand awareness. A well-thought-out content strategy can help you reach new customers who may not have otherwise known about your business, products, and services.
When you research and produce content around relevant topics in your industry, create informative blog posts, and engage with other social media channels such as Twitter or LinkedIn, you’ll increase visibility among potential leads who will be tomorrow’s customers. (After all, isn’t that the plan?)
Fourth, you’ll build strong customer relationships. Ample amounts of high-value content provide an opportunity for you to build valuable relationships with customers by providing helpful, relevant information. For example, creating educational blogs or video tutorials giving users a better understanding of how they can use your products more effectively will be much appreciated and valued. This type of helpful content encourages loyalty and keeps customers loyal to your brand.
Fifth, you’ll improve the customer experience. Be the place where customers can find answers to their questions easily and quickly without requiring them to contact sales or customer service reps. As they spend more time on your site, reviewing your content, they will turn themselves into warm sales leads by the time they pick up the phone or email you to learn more about how your products and services can help them.
Additionally, don’t forget to include well-crafted and compelling calls to action to help with those conversions.
Sixth, you’ll need it to create targeted marketing campaigns. Once you have a nice library of content, you’ll have a much easier time repurposing it to create targeted campaigns to drive and support your new business efforts. You may repurpose your content across various platforms such as:
- Email marketing
- Social media
- Case studies (success stories)
- Banner ads
- And more…
By creating specific pieces of marketing geared toward specific customers and their buying criteria, you will reach more qualified prospects while enjoying higher returns from your marketing investments.
This leads us into…
Seventh, you’ll encourage return visits to your website. Interesting, engaging, relevant, and timely content encourages visitors to keep coming back for more. In other words, high-quality content converts visitors into addicts into customers. With a mixture of articles, videos, infographics, white papers, images, and podcasts, you’ll give people infinite reasons to visit your site over and over again.
How great would it be for your website to become known as the go-to place in your industry for content?
Eighth, you’ll enjoy consistent lead generation. When combined with targeted campaigns, a sound content strategy will naturally help you to consistently generate fresh leads. Leads generated through this type of effort are usually much more qualified since they already know what your company offers, and hopefully, visitors become interested enough to call or email to get more information. Keep in mind that the sole purpose of marketing is to generate leads!
Don’t let your company get lost or left behind. If you’re light on content or not consistently producing and posting good-quality content, there is a sense of urgency — especially in manufacturing.
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