About Seroka
Deep experience in the manufacturing industry
Why Seroka?
We don’t turn it off at the end of the day. It’s because we don’t have “accounts” – we represent business leaders who entrust us to help them grow their business through intelligent and compelling brand, culture, and marketing strategies. So yes, we take everything we do for our clients personally. What’s more…
- Expect us to respond quickly when you call, email, or heck, even when you text us because, well, we know waiting is frustrating.
- We will run hard and fast, will jump through hoops, and will even walk over hot coals to meet your deadlines, just because we care that much.
- Things will get done for you faster, easier, and smoother than the norm because of our process-driven culture. Yes, we’re organized, and it shows.
Consider making our experience your competitive advantage.
Leadership Team
Scott Seroka | President
Scott has built corporate brands, product brands, employer brands, and cultural infrastructures for numerous companies in the manufacturing and mortgage industries, ranging from global Fortune 500 organizations to smaller, privately held firms.
As a long-time advocate for small businesses in Wisconsin, Scott also sits on the Board of Directors for the IBAW and speaks regularly at industry and corporate events on the topics of company branding, employer branding, and company culture.
Scott resides in Oconomowoc, Wisconsin, with his wife and daughter. He is an avid photographer, and in his former life, he performed at The Second City improvisational theater in Chicago and was a stand-up comic in the Chicago and Milwaukee areas.
Visit Scott’s LinkedIn page.
Pat Seroka | Chairman & CEO
Pat founded the agency in 1987, the natural culmination from years spent studying why people select one brand over another and the motivations behind brand selection. His agency’s reputation built rapidly gaining national recognition for its capabilities in brand development.
Pat has been named Entrepreneur of the Year and has been frequently published in numerous industry publications. He is a member of the Porsche Club, holds a Competition Racing License for weekend fun, and enjoys traveling with his wife Linda.
Amy Hansen | Vice President Public Relations and Strategic Planning
Amy brings more than 20 years of marketing experience to her clients and plays a leading role in guiding campaign strategies. Throughout her career, Amy has established strong relationships with clients, key media and industry associations.
Most of her free time is spent at one of her son’s sporting events or with her family and friends.
Rachel Sawicki | Account Supervisor
Rachel helps clients put the spark back in their marketing. Whether she is helping clients secure coverage with media outlets or increase their brand awareness on social media, Rachel is driven by her clients’ successes.
Prior to working for Seroka, Rachel spent over 12 years working for various agencies and corporations managing their marketing activities. She also worked as the Communications Director for the city of Williston in North Dakota during the oil boom where she had the opportunity to work with business leaders and media outlets from all over the world.
In her free time, Rachel enjoys spending time with family and friends, running, yoga, gardening, and baking.
Herb Guenther | Director of Digital Marketing Strategy
Herb oversees SEO/SEM services and is part of the Digital Marketing team for clients. He leverages his engineering background in electrical and computer engineering to gain marketing insights from big data tools. He has 25 years of experience creating and optimizing websites for various clients in financial, medical, manufacturing, and other industries.
When not working, he enjoys gardening and cycling with friends and family along with his parrot Barney.
“Quote: Data drives Insight drives Action, rinse and repeat.”
Why Seroka?
