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About Seroka

Deep experience in the manufacturing industry


Why Seroka?

We don’t turn it off at the end of the day. It’s because we don’t have “accounts” – we represent business leaders who entrust us to help them grow their business through intelligent and compelling brand, culture, and marketing strategies. So yes, we take everything we do for our clients personally. What’s more…

  1. Expect us to respond quickly when you call, email, or heck, even when you text us because, well, we know waiting is frustrating.
  2. We will run hard and fast, will jump through hoops, and will even walk over hot coals to meet your deadlines, just because we care that much.
  3. Things will get done for you faster, easier, and smoother than the norm because of our process-driven culture. Yes, we’re organized, and it shows.

Consider making our experience your competitive advantage.

Leadership Team

Scott Seroka BW

Scott Seroka | President

Scott has built corporate brands, product brands, employer brands, and cultural infrastructures for numerous companies in the manufacturing and mortgage industries, ranging from global Fortune 500 organizations to smaller, privately held firms.

As a long-time advocate for small businesses in Wisconsin, Scott also sits on the Board of Directors for the IBAW and speaks regularly at industry and corporate events on the topics of company branding, employer branding, and company culture.

Scott resides in Oconomowoc, Wisconsin, with his wife and daughter. He is an avid photographer, and in his former life, he performed at The Second City improvisational theater in Chicago and was a stand-up comic in the Chicago and Milwaukee areas.

Visit Scott’s LinkedIn page.


Pat Seroka | Chairman & CEO

Pat founded the agency in 1987, the natural culmination from years spent studying why people select one brand over another and the motivations behind brand selection. His agency’s reputation built rapidly gaining national recognition for its capabilities in brand development.

Pat has been named Entrepreneur of the Year and has been frequently published in numerous industry publications. He is a member of the Porsche Club, holds a Competition Racing License for weekend fun, and enjoys traveling with his wife Linda.

Amy Hamsen BW

Amy Hansen | Vice President Public Relations and Strategic Planning

Amy brings more than 20 years of marketing experience to her clients and plays a leading role in guiding campaign strategies. Throughout her career, Amy has established strong relationships with clients, key media and industry associations.

Most of her free time is spent at one of her son’s sporting events or with her family and friends.


Rachel Sawicki | Account Supervisor

Rachel helps clients put the spark back in their marketing. Whether she is helping clients secure coverage with media outlets or increase their brand awareness on social media, Rachel is driven by her clients’ successes.

Prior to working for Seroka, Rachel spent over 12 years working for various agencies and corporations managing their marketing activities. She also worked as the Communications Director for the city of Williston in North Dakota during the oil boom where she had the opportunity to work with business leaders and media outlets from all over the world.

In her free time, Rachel enjoys spending time with family and friends, running, yoga, gardening, and baking.

Herb Guenther | Director of Digital Marketing Strategy

Herb oversees SEO/SEM services and is part of the Digital Marketing team for clients. He leverages his engineering background in electrical and computer engineering to gain marketing insights from big data tools. He has 25 years of experience creating and optimizing websites for various clients in financial, medical, manufacturing, and other industries.

When not working, he enjoys gardening and cycling with friends and family along with his parrot Barney.

“Quote: Data drives Insight drives Action, rinse and repeat.”

Why Seroka?

Read what some of our clients have to say.

Seroka’s team has been extremely accessible and has always made us feel that we were  their #1 customer. I would recommend working with Seroka for any company looking to grow not just the top line but also the mindset of their organization.
– Tim Carpenter, President

“Scott Seroka had a process that he led my executive team and I through that allowed us the ability to dive deep into what the key attributes were of the company and its products. With the process that Scott utilizes he helped us maintain our focus and complete the steps in a timely fashion.  He truly became a key partner in helping my team and I chart a course for our new brand.” – Keith Coursin, President

“Seroka’s process was exactly what we were looking for. They brought experience and expertise to the discovery process that helped our team define Waukesha’s unique selling proposition and message our brand essence and promise. Internally, our global staff knows who we are and what we stand of; externally, our customers and channel partners have a much clearer view of how er create value to help them win.” – Jay Burnette, President

“At Armada Analytics, we needed to create a stronger brand to solidify our market position and provide clarity to who we are and what we stand for. Aside from Seroka’s ability to take us through the entire branding process, they also provided intelligent insights and ideas about how to organize and inspire a culture of excellence in everything we do. Their actions always demonstrated a genuine desire for our success.” – Matt Legge, CEO

“As a member of the IBAW board, Scott has made quite a lot of valuable and meaningful contributions to our organization. He has provided guidance and support for our branding and marketing initiatives and has also authored a lot of great content for the IBAW magazine. One of the things I value most about our relationship is that I know I can call him at any time for any reason, and he is always eager to help in any way he can.” – Steve Kohlman, Executive Director.

“Scott is great to work with. I find him to be very knowledgeable and insightful on brand development and brand strategy. He also has a keen understanding of how to organize a culture that motivates employees to stay focused on living and breathing an organization’s brand. I would recommend Scott to any company interested in building a stronger brand and culture.” – Paul Campbell, Regional Director

“The process Seroka used to define our brand proved to be exactly what we needed. I would recommend Seroka to any company looking for a strong brand development and strategic communications partner.” – Mark Young, Chief Executive Officer