About Us

Scott Seroka, Six Sigma LBBP | President | Author | Speaker

Scott has built corporate brands, product brands, employer brands, and cultural infrastructures for numerous companies in the manufacturing and mortgage industries, ranging from global Fortune 500 organizations to smaller, privately held firms. He is a Six Sigma Lean Black Belt Professional adept at employing Six Sigma and Kaizen methodologies to create strong, lasting brands and the cultures to support them. As a longtime advocate for small businesses in Wisconsin, Scott also sits on the Board of Directors for the Independent Business Association of Wisconsin (IBAW). He regularly speaks about company branding, employer branding, and company culture at industry and corporate events. Scott resides in Oconomowoc, Wisconsin, with his wife and daughter. He is an avid candid photographer, and in his former life, he performed at The Second City improvisational theater in Chicago and was a stand-up comic in the Chicago and Milwaukee areas.

“Seroka’s team has been extremely accessible and has always made us feel that we were their #1 customer. I would recommend working with Seroka for any company looking to grow not just the top line but also the mindset of their organization.”
– Tim Carpenter, President | Rexnord

“Scott had a process that he led my executive team and I through that allowed us the ability to dive deep into what the key attributes were of the company and its products. With the process that Scott utilizes he helped us maintain our focus and complete the steps in a timely fashion.  He truly became a key partner in helping my team and I chart a course for our new brand.”
– Keith Coursin, President | Desert Aire

“Seroka’s process was exactly what we were looking for. They brought experience and expertise to the discovery process that helped our team define Waukesha’s unique selling proposition and message our brand essence and promise. Internally, our global staff knows who we are and what we stand of; externally, our customers and channel partners have a much clearer view of how we create value to help them win.”
– Jay Burnette, President | Waukesha Bearings Corporation

“At Armada Analytics, we needed to create a stronger brand to solidify our market position and provide clarity to who we are and what we stand for. Aside from Seroka’s ability to take us through the entire branding process, they also provided intelligent insights and ideas about how to organize and inspire a culture of excellence in everything we do. Their actions always demonstrated a genuine desire for our success.”
– Matt Legge, CEO | Armada Analytics

“As a member of the IBAW board, Scott has made quite a lot of valuable and meaningful contributions to our organization. He has provided guidance and support for our branding and marketing initiatives and has also authored a lot of great content for the IBAW magazine. One of the things I value most about our relationship is that I know I can call him at any time for any reason, and he is always eager to help in any way he can.”
– Steve Kohlman, Executive Director | Independent Business Association of Wisconsin

“Scott is great to work with. I find him to be very knowledgeable and insightful on brand development and brand strategy. He also has a keen understanding of how to organize a culture that motivates employees to stay focused on living and breathing an organization’s brand. I would recommend Scott to any company interested in building a stronger brand and culture.”
– Paul Campbell, Regional Director | Argus Technical Services