Attract more job applicants and retain
Too many employers are missing a critical element to attract and retain people – A meaningful and influential employer brand!
If you are struggling to retain your best people, or if you’re underwhelmed by the quantity or quality of job applicants after exhaustive efforts to find and recruit them, look to your employer brand.
If you don’t have one, you’re not giving potential applicants a reason to apply.
And, simply having a “Careers” section on your website promoting the same basic benefits just about every other employer offers is not enough.
You need to build and promote a strong employer brand to attract applicants the same way you promote your company brand to attract new customers.