Email Is NOT a Marketing Project Management Tool

Email Is NOT a Marketing Project Management Tool

In 27 seconds: Email was never designed to be a marketing project management tool. If you’ve ever been subjected to using email to manage even small-scale projects, you’ve undoubtedly experienced its many shortcomings. To name just a few: no time tracking...
How Companies Set Their Marketing Up to Fail

How Companies Set Their Marketing Up to Fail

In 23 seconds: It seems very odd. “Team” is the word many CEOs use to define their workplace. Yet, in so many companies, marketing and sales don’t (or won’t) work together as a team at all to optimize marketing’s effectiveness. And unfortunately, it’s as odd as...
9 Best Practices for Captivating Sales Presentations

9 Best Practices for Captivating Sales Presentations

In 33 seconds: Think of your sales presentation as your grand finale pre-purchase marketing tool. All the effort leading up to the sales presentation opportunity has paid off. And although the finish line leading to a signature on the dotted line may appear to be just...