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Email Is NOT a Marketing Project Management Tool

Email Is NOT a Marketing Project Management Tool

In 27 seconds: Email was never designed to be a marketing project management tool. If you've ever been subjected to using email to manage even small-scale projects, you've undoubtedly experienced its many shortcomings. To name just a few: no time tracking...

How Companies Set Their Marketing Up to Fail

How Companies Set Their Marketing Up to Fail

Companies set their marketing up to fail by not having their marketing team regularly collaborate with their sales team. There are several reasons for this: 1) It’s not always at the top of the minds of CEOs, 2) Dueling egos between marketing and sales keep them from speaking with each other, and 3) Some salespeople don’t respect, or are frustrated with their marketing team or agency.

Marketing Agency, Freelancers, Internal Team, or Fractional CMO: Which is Best for You?

Marketing Agency, Freelancers, Internal Team, or Fractional CMO: Which is Best for You?

Your company must have a well-oiled marketing machine to attract and win new business, grow your market share, and retain your existing customers. To build your marketing machine, you can either:

Work with a marketing agency
Hire freelancers
Build out an internal marketing department
Retain a fractional CMO

Or, find a willing employee who agrees to do some marketing when they can.

9 Best Practices for Captivating Sales Presentations

9 Best Practices for Captivating Sales Presentations

Think of your sales presentation as your grand finale pre-purchase marketing tool. All the effort leading up to the sales presentation opportunity has paid off. And although the finish line leading to a signature on the dotted line may appear to be just a few more steps away, this is precisely where a sale will be won, or lost.