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9 Best Practices for Captivating Sales Presentations
Think of your sales presentation as your grand finale pre-purchase marketing tool. All the effort leading up to the sales presentation opportunity has paid off. And although the finish line leading to a signature on the dotted line may appear to be just a few more steps away, this is precisely where a sale will be won, or lost.
10 Ways Marketers Harm Their Brands
In many cases, marketing has more to do with mindset than strategy. Some companies don’t take the marketing function seriously until someone internally realizes that a formidable competitor is posting regularly on LinkedIn or has some very impressive blog posts, or reads a press release about their (new) product or service.
What is a Fractional CMO?
A fractional CMO, or fractional Chief Marketing Officer, is a seasoned, experienced marketing professional who works with a company as a part-time marketing executive on a contract basis. Much like a full-time CMO, they provide strategic direction and oversight for a company’s marketing efforts, including content marketing, digital marketing, marketing campaigns, and the strategic planning process.
How to Promote Your Brand as a Top Contender in Your Industry
In nearly every industry, there are usually one or two brands people perceive as being the best – the brands people knowingly pay a premium for because being associated with the best not only makes a statement, it also makes customers feel confident and secure.
8 Reasons Why Your Industrial Company Needs a Content Strategy
Content is king! Your prospective customers are searching for great content as you read this article. Do you know what they are searching for? Do you know what they are finding? Where are they finding it? Your website? You certainly hope so, because if they’re not, they’re finding it somewhere else, and you know where I’m going with this. You need a sound content strategy for your company.