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10 Ways Marketers Harm Their Brands

10 Ways Marketers Harm Their Brands

In many cases, marketing has more to do with mindset than strategy. Some companies don’t take the marketing function seriously until someone internally realizes that a formidable competitor is posting regularly on LinkedIn or has some very impressive blog posts, or reads a press release about their (new) product or service.

What is a Fractional CMO?

What is a Fractional CMO?

A fractional CMO, or fractional Chief Marketing Officer, is a seasoned, experienced marketing professional who works with a company as a part-time marketing executive on a contract basis. Much like a full-time CMO, they provide strategic direction and oversight for a company’s marketing efforts, including content marketing, digital marketing, marketing campaigns, and the strategic planning process.

How to Promote Your Brand as a Top Contender in Your Industry

How to Promote Your Brand as a Top Contender in Your Industry

In nearly every industry, there are usually one or two brands people perceive as being the best – the brands people knowingly pay a premium for because being associated with the best not only makes a statement, it also makes customers feel confident and secure.

8 Reasons Why Your Industrial Company Needs a Content Strategy

8 Reasons Why Your Industrial Company Needs a Content Strategy

Content is king! Your prospective customers are searching for great content as you read this article. Do you know what they are searching for? Do you know what they are finding? Where are they finding it? Your website? You certainly hope so, because if they’re not, they’re finding it somewhere else, and you know where I’m going with this. You need a sound content strategy for your company.

A simple, 6-step guide for building your marketing strategy

A simple, 6-step guide for building your marketing strategy

Many industrial companies underestimate the value of creating a solid marketing strategy. It’s time-consuming, requires a fair amount of thought and research, and the idea of starting can be intimidating for some. If any of this sounds like you, let me say that you’re overthinking it. Step 1: Lay the foundation with a strong brand, 2. Know your competition, 3—the 7 Ps of marketing, 4. Create your buyer personas, 5. Define your S.M.A.R.T. goals, 6. Establish your marketing budget.