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A simple, 6-step guide for building your marketing strategy

A simple, 6-step guide for building your marketing strategy

Many industrial companies underestimate the value of creating a solid marketing strategy. It’s time-consuming, requires a fair amount of thought and research, and the idea of starting can be intimidating for some. If any of this sounds like you, let me say that you’re overthinking it. Step 1: Lay the foundation with a strong brand, 2. Know your competition, 3—the 7 Ps of marketing, 4. Create your buyer personas, 5. Define your S.M.A.R.T. goals, 6. Establish your marketing budget.

The Latest 7 Best Practices for Video Marketing (Plus a Bonus)

The Latest 7 Best Practices for Video Marketing (Plus a Bonus)

Manufacturing is one of the few industries that benefit the most from videos, giving prospects, customers, and channel partners what they crave: product demonstrations, tutorials, FAQs, specifications, and other sought-after information based on personal needs and interests. Video is the ideal medium to communicate such information.

Consider This Before Changing Your Brand Name

Consider This Before Changing Your Brand Name

If your company is going through a rebranding effort and you’re thinking of changing your brand name, read this article. Not only a brand name change quite costly, it could actually do your brand more harm than good. Oftentimes, rebranding under an existing name is a much better option.

Avoid these 6 Common Marketing Mistakes in 2023

Avoid these 6 Common Marketing Mistakes in 2023

First, let’s start with a company’s mindset and perception of marketing. For any industrial company that views marketing as an expense versus an investment and does not hesitate to give its budget a haircut when business is down, it does so at its own peril. To survive and thrive, marketing is indeed a necessity, and there must be a strategy to drive it forward.