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If you want to build a stronger brand, focus on your touchpoints.

If you want to build a stronger brand, f ...

We’ve been beaten senseless with statistics on how many marketing messages we’re exposed to every day. The numbers range anywhere from 2,000 to as many as 12,000. The ...
We’ve been beaten senseless with statistics on how many marketing messages we’re exposed to ever...

18 Point Brand Inspection Checklist

18 Point Brand Inspection Checklist ...

Instructions: Email this blog to your leadership team and schedule a time to inspect your brand in the following 18 categories. Your answers or lack of answers will give ...
Instructions: Email this blog to your leadership team and schedule a time to inspect your brand in t...

7 Brand Myths to Dispel

7 Brand Myths to Dispel ...

If you keep doing that with your face, it will stay that way! Your mother may have told you this myth when you were making faces growing up. There are thousands of popula ...
If you keep doing that with your face, it will stay that way! Your mother may have told you this myt...

How to Protect Your Brand in a Crisis

How to Protect Your Brand in a Crisis ...

As no brand is immune from the crisis virus, every company should be prepared with a thorough, comprehensive, and documented crisis communications plan so that everyone k ...
As no brand is immune from the crisis virus, every company should be prepared with a thorough, compr...
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