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Is Doing Business With Your Brand Risky?

Is Doing Business With Your Brand Risky? ...

Asking prospective customers to place their trust in your brand requires them to take a number of risks, and the greater the perceived risk, the longer the sales cycle li ...
Asking prospective customers to place their trust in your brand requires them to take a number of ri...

11 Signs Your Brand’s Mission Statement Is Meaningless

11 Signs Your Brand’s Mission Stat ...

Building a mission statement must start with defining the brand. If your brand is not properly differentiated, weak, or even fuzzy, developing a strong brand for your com ...
Building a mission statement must start with defining the brand. If your brand is not properly diffe...

Can you fix culture?

Can you fix culture? ...

A close friend of mine who happens to be a marriage counselor once told me that one of the questions he is often asked by his clients is, “Can you fix my spouse?” The ...
A close friend of mine who happens to be a marriage counselor once told me that one of the questions...

5 Factors to Consider Before Changing Your Brand Name

5 Factors to Consider Before Changing Yo ...

Changing a brand name can be a risky proposition, one that can interrupt sales as well as confuse current and prospective customers alike. ...
Changing a brand name can be a risky proposition, one that can interrupt sales as well as confuse cu...
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