by Scott Seroka | Jul 17, 2023 | Branding, Marketing
In 29 seconds: In many cases, marketing has more to do with mindset than strategy. Some companies don’t take the marketing function seriously until someone internally realizes that a formidable competitor is posting regularly on LinkedIn or has some very...
by Scott Seroka | Jul 3, 2023 | Branding, Marketing
In 27 seconds: A fractional CMO, or fractional Chief Marketing Officer, is a seasoned, experienced marketing professional who works with a company as a part-time marketing executive on a contract basis. Much like a full-time CMO, they provide strategic direction and...
by Scott Seroka | Jun 13, 2023 | Branding, Marketing
In 17 seconds: You need to ensure your brand immediately comes to mind when a potential customer needs what your company manufactures. You can significantly improve your chances of being top-of-mind by: Making sure your brand is properly differentiated Asking for...
by Scott Seroka | Apr 7, 2023 | Branding, Marketing
In 12 seconds: There is an incredibly useful, easy-to-make, and often requested marketing and sales tool manufacturers need to have – the marketing one-pager. A marketing one-pager is a corporate marketing tool that provides a high level overview of a...
by Scott Seroka | Dec 9, 2022 | Branding
In brief: If your company is going through a rebranding effort and you’re thinking of changing your brand name, read this first. Not only is a brand name change quite costly, it could actually do your brand more harm than good. Oftentimes, rebranding under an...
by Scott Seroka | Dec 6, 2022 | Branding, Marketing
In 16 seconds: I think you would agree that marketing your business is necessary for success and growth. However, if it doesn’t seem like it’s working for you and you’re not getting a strong return on your marketing investment, it could be for one of...
