10 Ways Marketers Harm Their Brands

10 Ways Marketers Harm Their Brands

In 29 seconds: In many cases, marketing has more to do with mindset than strategy. Some companies don’t take the marketing function seriously until someone internally realizes that a formidable competitor is posting regularly on LinkedIn or has some very...
What is a Fractional CMO?

What is a Fractional CMO?

In 27 seconds: A fractional CMO, or fractional Chief Marketing Officer, is a seasoned, experienced marketing professional who works with a company as a part-time marketing executive on a contract basis. Much like a full-time CMO, they provide strategic direction and...
Consider This Before Changing Your Brand Name

Consider This Before Changing Your Brand Name

In brief: If your company is going through a rebranding effort and you’re thinking of changing your brand name, read this first. Not only is a brand name change quite costly, it could actually do your brand more harm than good. Oftentimes, rebranding under an...
Avoid these 6 Common Marketing Mistakes in 2023

Avoid these 6 Common Marketing Mistakes in 2023

In 16 seconds: I think you would agree that marketing your business is necessary for success and growth. However, if it doesn’t seem like it’s working for you and you’re not getting a strong return on your marketing investment, it could be for one of...