How to Build a Powerful Comeback Brand

How to Build a Powerful Comeback Brand

Summary. Building a comeback brand will require you to adopt a different mindset and approach than typical in a rebranding effort. It starts with asking the right question from the beginning to lay the groundwork for creating the best possible brand for your company....
A Leading Reason Why Some New Hires Don’t Come Back

A Leading Reason Why Some New Hires Don’t Come Back

Quick Summary: A dysfunctional onboarding program reflects poorly on a company’s culture while revealing a lack of interest the employer has in making sure new hires are a success. Some new hires respond by not returning on their second day of employment, or quickly...
Choosing the Right Brand Architecture System

Choosing the Right Brand Architecture System

When a company’s growth strategy involves acquisitions or extending its brand into other categories, a well-defined brand architecture system must be defined to ensure customers, employees, and channel partners  understand the relationships between the parent brand...