How Companies Set Their Marketing Up to Fail

How Companies Set Their Marketing Up to Fail

In 23 seconds: It seems very odd. “Team” is the word many CEOs use to define their workplace. Yet, in so many companies, marketing and sales don’t (or won’t) work together as a team at all to optimize marketing’s effectiveness. And unfortunately, it’s as odd as...
A Leading Reason Why Some New Hires Don’t Come Back

A Leading Reason Why Some New Hires Don’t Come Back

Quick Summary: A dysfunctional onboarding program reflects poorly on a company’s culture while revealing a lack of interest the employer has in making sure new hires are a success. Some new hires respond by not returning on their second day of employment, or quickly...