Navigating Through a Compensation Confrontation

Navigating Through a Compensation Confrontation

During one of my company culture workshops, I was approached by the plant manager of a manufacturing firm who confided in me that he had an urgent need to fix a volatile workplace environment.  He discovered that some of his employees, mostly of the Millennial...
5 Reasons Why More Employers Are Scrapping Personality Tests

5 Reasons Why More Employers Are Scrapping Personality Tests

Personality tests. Maybe it’s been a while, but you’ve taken one. Ask yourself if this sounds familiar: Three minutes into the test, a forced-choice question stumped you, and were unsure how to answer the question because you’re thinking, “it depends.” But, as...
8 Tactics for Building a High-Performance Culture

8 Tactics for Building a High-Performance Culture

A lot of companies refer to their workgroups as teams. Let’s talk about that for a moment. Imagine you’re at the World Series, and you saw the outfielders staring at their iPhones while the opposing team was at-bat. Or, what if the quarterback of your favorite...
8 Reasons Your Company Needs a Brand Manager

8 Reasons Your Company Needs a Brand Manager

If your company is like most, you likely have a marketing manager — someone who develops your marketing strategies in alignment with your corporate objectives, creates campaigns, oversees the marketing budget, and works with outside vendors to design and...
How to Protect Your Brand in a Crisis

How to Protect Your Brand in a Crisis

We all remember the brand devastation VW experienced after the EPA charged the company with developing software to cheat emissions tests. The brand was raked over the coals by the media and consumers who vented their anger and frustration online. Day after day there...
Is Doing Business With Your Brand Risky?

Is Doing Business With Your Brand Risky?

It’s been said time and time again that one of the biggest barriers to a sale is risk. People run from it, especially in the manufacturing industry where the consequences of making the wrong decision can have devastating impacts throughout an entire organization, and...