Email Is NOT a Marketing Project Management Tool

Email Is NOT a Marketing Project Management Tool

In 27 seconds: Email was never designed to be a marketing project management tool. If you’ve ever been subjected to using email to manage even small-scale projects, you’ve undoubtedly experienced its many shortcomings. To name just a few: no time tracking...
How Companies Set Their Marketing Up to Fail

How Companies Set Their Marketing Up to Fail

In 23 seconds: It seems very odd. “Team” is the word many CEOs use to define their workplace. Yet, in so many companies, marketing and sales don’t (or won’t) work together as a team at all to optimize marketing’s effectiveness. And unfortunately, it’s as odd as...
9 Best Practices for Captivating Sales Presentations

9 Best Practices for Captivating Sales Presentations

In 33 seconds: Think of your sales presentation as your grand finale pre-purchase marketing tool. All the effort leading up to the sales presentation opportunity has paid off. And although the finish line leading to a signature on the dotted line may appear to be just...
10 Ways Marketers Harm Their Brands

10 Ways Marketers Harm Their Brands

In 29 seconds: In many cases, marketing has more to do with mindset than strategy. Some companies don’t take the marketing function seriously until someone internally realizes that a formidable competitor is posting regularly on LinkedIn or has some very...
What is a Fractional CMO?

What is a Fractional CMO?

In 27 seconds: A fractional CMO, or fractional Chief Marketing Officer, is a seasoned, experienced marketing professional who works with a company as a part-time marketing executive on a contract basis. Much like a full-time CMO, they provide strategic direction and...