by Scott Seroka | Aug 2, 2023 | Marketing, Sales
In 33 seconds: Think of your sales presentation as your grand finale pre-purchase marketing tool. All the effort leading up to the sales presentation opportunity has paid off. And although the finish line leading to a signature on the dotted line may appear to be just...
by Scott Seroka | Jul 17, 2023 | Branding, Marketing
In 29 seconds: In many cases, marketing has more to do with mindset than strategy. Some companies don’t take the marketing function seriously until someone internally realizes that a formidable competitor is posting regularly on LinkedIn or has some very...
by Scott Seroka | Jul 3, 2023 | Branding, Marketing
In 27 seconds: A fractional CMO, or fractional Chief Marketing Officer, is a seasoned, experienced marketing professional who works with a company as a part-time marketing executive on a contract basis. Much like a full-time CMO, they provide strategic direction and...
by Scott Seroka | Jun 13, 2023 | Branding, Marketing
In 17 seconds: You need to ensure your brand immediately comes to mind when a potential customer needs what your company manufactures. You can significantly improve your chances of being top-of-mind by: Making sure your brand is properly differentiated Asking for...
by Scott Seroka | Jun 7, 2023 | Marketing
In 31 seconds: Content is king! Your prospective customers are searching for great content as you read this article. Do you know what they are searching for? Do you know what they are finding? Where are they finding it? Your website? You certainly hope so, because if...
by Scott Seroka | Apr 14, 2023 | Marketing
In brief: Many industrial companies underestimate the value of creating a solid marketing strategy. It’s time-consuming, it requires a fair amount of thought and research, and the idea of starting can be intimidating for some. If any of this sounds like you, let...
