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7 Rules of Brand Management

7 Rules of Brand Management ...

It’s the unforgiving and very exciting game of brand management, and if you want to win a leadership position in your industry, start with following these seven rules:...
It’s the unforgiving and very exciting game of brand management, and if you want to win a leadersh...

How a Nefarious Scandal Impacts Brand and Culture

How a Nefarious Scandal Impacts Brand an ...

By now, you have probably read more than enough about the VW scandal and the devastating trail of damage it has left behind, not only impacting its millions of customers,...
By now, you have probably read more than enough about the VW scandal and the devastating trail of da...

How a Strong Brand Improves Leverage in Channel Partner Negotiations

How a Strong Brand Improves Leverage in ...

If an industrial tool distributor wishes to establish brand credibility and make significant sales, they will seek out relationships with premium brands such as Snap-on a...
If an industrial tool distributor wishes to establish brand credibility and make significant sales, ...
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