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7 Brand Myths to Dispel

7 Brand Myths to Dispel ...

If you keep doing that with your face, it will stay that way! Your mother may have told you this myth when you were making faces growing up. There are thousands of popula...
If you keep doing that with your face, it will stay that way! Your mother may have told you this myt...

How to Protect Your Brand in a Crisis

How to Protect Your Brand in a Crisis ...

As no brand is immune from the crisis virus, every company should be prepared with a thorough, comprehensive, and documented crisis communications plan so that everyone k...
As no brand is immune from the crisis virus, every company should be prepared with a thorough, compr...

Is Doing Business With Your Brand Risky?

Is Doing Business With Your Brand Risky? ...

Asking prospective customers to place their trust in your brand requires them to take a number of risks, and the greater the perceived risk, the longer the sales cycle li...
Asking prospective customers to place their trust in your brand requires them to take a number of ri...

11 Signs Your Brand’s Mission Statement Is Meaningless

11 Signs Your Brand’s Mission Stat ...

Building a mission statement must start with defining the brand. If your brand is not properly differentiated, weak, or even fuzzy, developing a strong brand for your com...
Building a mission statement must start with defining the brand. If your brand is not properly diffe...
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