by Scott Seroka | Nov 30, 2022 | Branding, Marketing
Summary. Building a comeback brand will require you to adopt a different mindset and approach than typical in a rebranding effort. It starts with asking the right question from the beginning to lay the groundwork for creating the best possible brand for your company....
by Scott Seroka | Oct 5, 2022 | Branding, Culture, Marketing
Jeremy, a regional sales manager for a Milwaukee-based manufacturer, walked directly into his office from the production floor, gently closed the door, dropped into his chair, and looked blankly into his black coffee for nearly ten minutes, trying to collect his...
by Scott Seroka | Jan 13, 2022 | Branding, Culture
Quick Summary: A dysfunctional onboarding program reflects poorly on a company’s culture while revealing a lack of interest the employer has in making sure new hires are a success. Some new hires respond by not returning on their second day of employment, or quickly...
by Scott Seroka | Jun 21, 2021 | Marketing
I’ve been trying to fill four positions in the last three months, and I can’t even get someone to apply. I’m turning away business because I don’t have enough people. We’ve had a few applicants, but two didn’t come back and the one we...
by Scott Seroka | Aug 11, 2020 | Marketing
When you hear manufacturers talk about how hard it is to find good people, do you share the same frustration? If you find yourself shuffling through a very short stack of resumes or applications submitted by candidates who don’t possess the skills, strengths and...
