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Consider This Before Changing Your Brand Name

Consider This Before Changing Your Brand ...

If your company is going through a rebranding effort and you're thinking of changing your brand name, read this article. Not only a brand name change quite costly, it cou...
If your company is going through a rebranding effort and you're thinking of changing your brand name...

Avoid these 6 common marketing mistakes as you head into 2023

Avoid these 6 common marketing mistakes ...

First, let’s start with a company’s mindset and perception of marketing. For any industrial company that views marketing as an expense versus an investment and does n...
First, let’s start with a company’s mindset and perception of marketing. For any industrial comp...

How to Build a Powerful Comeback Brand

How to Build a Powerful Comeback Brand ...

Is it time to pump new life into your brand? Is it time to freshen up and update your why along with renewed value propositions and a new brand promise? Is it time to re...
Is it time to pump new life into your brand? Is it time to freshen up and update your why along wit...

How Poor Employer Brands and Cultures Erode Customer Relationships.

How Poor Employer Brands and Cultures Er ...

The second customer, Todd, simply replied with a sigh and told Jeremy to just keep him posted on a ballpark delivery date. And while he appreciated the update and candor,...
The second customer, Todd, simply replied with a sigh and told Jeremy to just keep him posted on a b...
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