by Scott Seroka | Dec 9, 2022 | Branding
In brief: If your company is going through a rebranding effort and you’re thinking of changing your brand name, read this first. Not only is a brand name change quite costly, it could actually do your brand more harm than good. Oftentimes, rebranding under an...
by Scott Seroka | Dec 6, 2022 | Branding, Marketing
In 16 seconds: I think you would agree that marketing your business is necessary for success and growth. However, if it doesn’t seem like it’s working for you and you’re not getting a strong return on your marketing investment, it could be for one of...
by Scott Seroka | Nov 30, 2022 | Branding, Marketing
Summary. Building a comeback brand will require you to adopt a different mindset and approach than typical in a rebranding effort. It starts with asking the right question from the beginning to lay the groundwork for creating the best possible brand for your company....
by Scott Seroka | Oct 5, 2022 | Branding, Culture, Marketing
Jeremy, a regional sales manager for a Milwaukee-based manufacturer, walked directly into his office from the production floor, gently closed the door, dropped into his chair, and looked blankly into his black coffee for nearly ten minutes, trying to collect his...
by Scott Seroka | Sep 7, 2022 | Branding, Culture, Marketing
Albert Einstein famously said, “If I had an hour to solve a problem and my life depended on the solution, I would spend the first fifty-five minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less...
