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11 Signs Your Brand’s Mission Statement Is Meaningless

11 Signs Your Brand’s Mission Stat ...

Building a mission statement must start with defining the brand. If your brand is not properly differentiated, weak, or even fuzzy, developing a strong brand for your com...
Building a mission statement must start with defining the brand. If your brand is not properly diffe...

5 Factors to Consider Before Changing Your Brand Name

5 Factors to Consider Before Changing Yo ...

Changing a brand name can be a risky proposition, one that can interrupt sales as well as confuse current and prospective customers alike....
Changing a brand name can be a risky proposition, one that can interrupt sales as well as confuse cu...

The Strategy of Making Your Brand Your Top Competitor

The Strategy of Making Your Brand Your T ...

For those of you who don’t want to pay a premium for a Lexus, you can buy a Toyota with the comfort of knowing that its quality and reliability will be just as good. Wh...
For those of you who don’t want to pay a premium for a Lexus, you can buy a Toyota with the comfor...
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