by Scott Seroka | Jun 13, 2023 | Branding, Marketing
In 17 seconds: You need to ensure your brand immediately comes to mind when a potential customer needs what your company manufactures. You can significantly improve your chances of being top-of-mind by: Making sure your brand is properly differentiated Asking for...
by Scott Seroka | Jun 7, 2023 | Marketing
In 31 seconds: Content is king! Your prospective customers are searching for great content as you read this article. Do you know what they are searching for? Do you know what they are finding? Where are they finding it? Your website? You certainly hope so, because if...
by Scott Seroka | Apr 14, 2023 | Marketing
In brief: Many industrial companies underestimate the value of creating a solid marketing strategy. It’s time-consuming, it requires a fair amount of thought and research, and the idea of starting can be intimidating for some. If any of this sounds like you, let...
by Scott Seroka | Apr 7, 2023 | Branding, Marketing
In 12 seconds: There is an incredibly useful, easy-to-make, and often requested marketing and sales tool manufacturers need to have – the marketing one-pager. A marketing one-pager is a corporate marketing tool that provides a high level overview of a...
by Scott Seroka | Mar 18, 2023 | Marketing
In 12 seconds: In this article, I will walk you through each of the best practices below to ensure you know how to produce the best marketing videos for your company. (Spoiler alert: It has nothing to do with buying thousands of dollars of equipment no one knows how...
